Cathay Pacific Airways: Twitter Contest

ABOUT THE PROJECT

 

PROJECT:

Cathay Pacific Airways Twitter Contest

 

CLIENT:
Cathay Pacific Airways

 

RELEASE DATE:

October 2009

 

 

BRIEF:

Equinox Design was asked to create a promotional mini-site to facilitate contest details relating to Cathay Pacific's innaugural Twitter contest.

 

The site, which was was active between the 28 October and 5 November, 2009, featured daily contest hints and other information which kept entrants well-informed pre, during and post each day's contest period.

 

Also provided were promotional details covering the collector's set of historical uniform dolls which Cathay Pacific gave away as prizes in the contest.

 

Finally, we developed an entry collation engine, based on the Twitter API, that allowed for the gathering of correct entries that fell within each day's contest period, over the nine days of the contest.

 

 

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